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<title>Axtify News &#45; : Business</title>
<link>https://www.inews.org.in/rss/category/business</link>
<description>Axtify News &#45; : Business</description>
<dc:language>en</dc:language>
<dc:rights>© 2025 iNews India &#45; All Rights Reserved.</dc:rights>

<item>
<title>Rajasthan Charts Path for Standardized Cancer Care Through Multi&#45;Stakeholder Workshop</title>
<link>https://www.inews.org.in/rajasthan-charts-path-for-standardized-cancer-care-through-multi-stakeholder-workshop</link>
<guid>https://www.inews.org.in/rajasthan-charts-path-for-standardized-cancer-care-through-multi-stakeholder-workshop</guid>
<description><![CDATA[ Jaipur, April 3, 2026 — In a significant move to strengthen discussions around continuum of cancer care across the state, a high-level workshop titled “Align for Impact: Strengthening Comprehensive Cancer Care in Rajasthan” was held on April 1, 2026, in Jaipur. The workshop was jointly organized by Bhagwan Mahaveer Cancer Hospital &amp; Research Centre (BMCHRC), Roche India Healthcare Institute (RIHI), and APCO, bringing together senior government officials, leading clinicians, public health experts, and development partners.With Rajasthan witnessing high new cancer cases annually, the workshop focused on addressing critical gaps in cancer care by initiating the development of comprehensive, state-specific Standard Treatment Guidelines (STGs) and how participation of private players along with government will help in strengthening the cancer care in Rajasthan. These guidelines aim to ensure consistency in diagnosis, treatment protocols, and patient outcomes while promoting equitable access to quality care across both urban and rural areas.The Chief Guest, Hon’ble Health Minister, Shri Gajendra Singh Khimsar, Government of Rajasthan, addressed the gathering and reiterated the state’s strong commitment to bolstering healthcare infrastructure and improving cancer outcomes.“The Government of Rajasthan remains strongly committed to bolstering healthcare infrastructure and delivering better cancer outcomes for our people. Our increased health budget allocation demonstrates this resolve to expand access and improve quality of care across the state. Initiatives like developing state-specific Standard Treatment Guidelines are timely and critical for creating an equitable cancer care ecosystem,” said Shri Gajendra Singh Khimsar.Deliberations during the workshop covered key areas including early detection and screening programs, access to advanced therapies such as immuno-oncology and precision medicine, sustainable financing mechanisms through schemes like Ayushman Bharat PM-JAY and Mukyamantri Ayushman Arogya Yojana (MAA Yojana), and the vital role of public-private partnerships in bridging existing gaps.Experts at the workshop emphasized the need for greater emphasis on public-private partnerships to effectively address existing gaps in cancer care pathways, development of a robust referral mechanism in the state based on the capabilities and infrastructure available in both public and private sectors, and establishment of state-specific Standard Treatment Protocols for cancer care to ensure uniformity and better patient outcomes across all levels of healthcare.Major General Subhash Pareek (Retd.), Executive Director, BMCHRC, emphasized the need for strong institutional collaboration, stating that building an effective cancer care ecosystem requires a unified, patient-centric approach rooted in clinical excellence and standardized practices.Dr. Monika Puri, CCO, Roche, underscored the value of adopting global best practices and robust implementation frameworks.“Bringing the best of innovations in immuno-oncology and precision medicine has limited value if they do not reach the right patient at the right time. We need strong collaboration between government, industry, academia and civil society to focus on early detection, awareness, screening, and standardized treatment protocols across all levels of care. Industry is ready to partner on value-based and outcome-based models to make advanced cancer care more accessible and effective in Rajasthan,” she said. Dr. P R Sodhani, Chair of one of the key panel discussions, highlighted the practical way forward: “To strengthen comprehensive cancer care, we must have greater public-private partnerships covering service delivery, infrastructure, human resources, digital systems, and seamless information sharing. When all stakeholders come together, we will successfully achieve our goals of standardized and high-quality treatment for every patient. This collaborative spirit is essential for the roadmap ahead.”The workshop concluded with a collective commitment from all stakeholders to develop and implement Rajasthan-specific Standard Treatment Guidelines. A detailed roadmap with clear milestones is expected to be finalized in the coming months. This initiative represents a major step toward creating a more coordinated, equitable, and future-ready cancer care ecosystem in the state. ]]></description>
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<pubDate>Tue, 07 Apr 2026 13:00:23 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Rajasthan, Charts, Path, for, Standardized, Cancer, Care, Through, Multi-Stakeholder, Workshop</media:keywords>
</item>

<item>
<title>VerSe Innovation Appoints P.R. Ramesh as Independent Director and Chair of Audit Committee to Strengthen Governance Ahead of Next Phase of Growth</title>
<link>https://www.inews.org.in/verse-innovation-appoints-pr-ramesh-as-independent-director-and-chair-of-audit-committee-to-strengthen-governance-ahead-of-next-phase-of-growth</link>
<guid>https://www.inews.org.in/verse-innovation-appoints-pr-ramesh-as-independent-director-and-chair-of-audit-committee-to-strengthen-governance-ahead-of-next-phase-of-growth</guid>
<description><![CDATA[  VerSe Innovation, India&#039;s leading AI-powered local language technology platform and
parent entity of Dailyhunt, Josh, Magzter and NexVerse.ai today announced the
appointment of Mr. P. R. Ramesh as an Independent Director on its Board. He
will also serve as Chair of the Audit Committee, reinforcing the company&#039;s
governance architecture as it advances toward its next phase of institutional
and strategic growth.

Mr. Ramesh is a Chartered Accountant with
over 40 years of experience in financial oversight, corporate governance,
regulatory advisory, and board leadership. He is the former Chairman of
Deloitte India and a former Member of the Deloitte Global Board. Over the
course of his career, he has advised leading Indian and multinational
corporations on governance, risk management, financial reporting standards, and
regulatory compliance.

He currently serves or has served on the
boards of several prominent listed and unlisted companies, including Air India,
Cipla, Nestlé India, Larsen &amp; Toubro, Crompton Greaves, ITC Hotels, Cyient,
Tejas Networks and Housing Development Finance Corporation. He was awarded
&quot;Best Independent Director&quot; by the Asian Centre for Corporate
Governance &amp; Sustainability for 2022-23.

In addition to his leadership in
professional services, Mr. Ramesh has played an active role in shaping
regulatory and policy dialogue in India. He has served on key committees and
advisory bodies associated with SEBI, RBI and IRDA, contributing to the
evolution of governance and financial standards across sectors.

Umang Bedi, Co-Founder, VerSe
Innovation, said: &quot;Strong governance and financial discipline are
fundamental to building a company that stands the test of time. P.R. Ramesh
brings unmatched experience in board stewardship, regulatory frameworks, and
global audit leadership. As VerSe continues to mature and sharpen its focus on
sustainable growth, his perspective will be instrumental in strengthening our
governance standards and reinforcing stakeholder confidence&quot;.

Mr. P. R. Ramesh added: &quot;VerSe has
built a business of considerable scale in India&#039;s digital landscape. With that
scale comes the responsibility to ensure that governance systems, financial
controls and risk oversight keep pace with the growth. Strong institutions are
built not only on innovation, but on discipline and accountability. I look
forward to working with the Board and management team to further embed these
principles and help shape a governance framework that supports sustained,
responsible growth&quot;.

At VerSe Innovation, Mr. Ramesh
will Chair the Audit Committee and oversee financial reporting integrity,
internal controls, enterprise risk management, regulatory compliance and audit
processes. His appointment adds significant depth to the Board&#039;s oversight
capabilities as the company continues to strengthen operational discipline,
governance systems and long-term value creation frameworks.

About VerSe Innovation Private
Limited:
 At the core of VerSe Innovation,
is the idea that technology can help bridge the digital divide. Since its
inception, VerSe has risen to the challenge of serving the unmet content needs
of millions of consumers using technology. Its unique artificial intelligence,
machine learning and deep learning technologies enables personalized content to
be delivered to millions of users based on their consumption preferences. Today
VerSe Innovation&#039;s proprietary technology platform powers Hundreds of
millions of users across Bharat enjoy content in their local language on
Dailyhunt. Its technology also powers India&#039;s #1 and most engaging creators
app, Josh. In addition, VerSe has an integrated portfolio of AI-first products
and platforms, including NexVerse.ai, Dailyhunt Premium, Josh&#039;s Audio Calling
&amp; Audio Stories and VerSe Collab, which together are reshaping how
consumers, content, and brands interact in India&#039;s digital economy.

VerSe Innovation, with its family of apps focused on Bharat, became the first unicorn
in tech for local languages and counts CPP Investments, Ontario Teachers
Pension Plan (OTPP), Qatar Investment Authority (QIA), Siguler Guff, Carlyle
Group, Baillie Gifford, Goldman Sachs, Gladebrooks, Falcon Edge Capital,
AlphaWave, Sequoia Capital India, Matrix Partners India, Google, Microsoft,
Lupa Systems, Luxor Group, Sofina, B Capital Group, IIFL, Kotak, Catamaran, Bay
Capital, Edelweiss and Omidyar Network, among others as existing investors. ]]></description>
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<pubDate>Wed, 01 Apr 2026 19:22:59 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>VerSe, Innovation, Appoints, P.R., Ramesh, Independent, Director, and, Chair, Audit, Committee, Strengthen, Governance, Ahead, Next, Phase, Growth</media:keywords>
</item>

<item>
<title>Fitness Takes the Lead in Jaipur as the Third Edition of Marudhara Half Marathon 2026 Concludes Successfully</title>
<link>https://www.inews.org.in/fitness-takes-the-lead-in-jaipur-as-the-third-edition-of-marudhara-half-marathon-2026-concludes-successfully</link>
<guid>https://www.inews.org.in/fitness-takes-the-lead-in-jaipur-as-the-third-edition-of-marudhara-half-marathon-2026-concludes-successfully</guid>
<description><![CDATA[  Thousands of runners participate with great enthusiasmJaipur. The third edition of the Marudhara Half Marathon, organized by Kalptaru Shiksha Samiti with the aim of promoting health and fitness awareness in the city, concluded successfully on Sunday. More than 2,000 runners from different age groups participated enthusiastically in the 21 km, 10 km, and 5 km categories, making the event a memorable celebration of fitness.The marathon was flagged off by the Chief Guest, Mr. Neeraj K. Pawan, Secretary, Department of Sports and Youth Affairs, Government of Rajasthan.Distinguished guests included Mr. Jyotikumar Satija, IG, Railway Protection Force (RPF), North Western Railway; Mr. Ashish Sharma from ANS Solar; Mr. Rohit Patni from Shubhaashish Marina; and Mr. Dinesh Pahadia, General Manager, RIICO. The main attraction of the event was Ms. Aditi Sharma, Miss India Celeste India 2025, whose presence added to the excitement and enthusiasm of the participants.The marathon commenced from the Bombay Hospital, Jaipur campus. Runners followed a route through the Sitapura Industrial Area up to Shubhaashish Marina and returned to Bombay Hospital, where they crossed the finish line. The energy and determination of participants were visible throughout the route.On this occasion, Mr. Neeraj K. Pawan said, “The objective of the Marudhara Half Marathon goes beyond just running. It aims to promote health awareness while also encouraging Rajasthan’s rich culture, art, and traditions.”IG RPF Mr. Jyotikumar Satija said, “Sporting events like this not only promote fitness but also foster a sense of responsibility and discipline in society. The participation of youth, families, and people from various age groups reflects how a healthy lifestyle is gradually becoming a people’s movement.”ANS Solar was the title sponsor of the event, while Shubhaashish Marina and RIICO were the co-sponsors. Participants from various age groups actively took part and demonstrated their commitment to a healthy lifestyle.The organizers stated that the marathon aimed to inspire people to adopt regular exercise and spread awareness about fitness in society. All participants who completed the race were provided with T-shirts, medals, and refreshments.After the marathon, participants also enjoyed a vibrant cultural program alongside fagotsav (holi) celebrations, showcasing Rajasthan’s cultural heritage and adding a festive touch to the event.Comprehensive security, medical assistance, and other necessary arrangements were efficiently managed throughout the program, ensuring that the event concluded peacefully and successfully. ]]></description>
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<pubDate>Fri, 06 Mar 2026 15:33:49 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Marudhara Half Marathon 2026, Jaipur marathon, fitness event Jaipur, running event Rajasthan, half marathon India, Jaipur sports event, marathon runners Jaipur</media:keywords>
</item>

<item>
<title>Grand Launch of Akasa Luxe at Hilton Jaipur: A New Chapter in Global Wellness and Luxury</title>
<link>https://www.inews.org.in/grand-launch-of-akasa-luxe-at-hilton-jaipur-a-new-chapter-in-global-wellness-and-luxury</link>
<guid>https://www.inews.org.in/grand-launch-of-akasa-luxe-at-hilton-jaipur-a-new-chapter-in-global-wellness-and-luxury</guid>
<description><![CDATA[ A refined blend of international wellness rituals and elevated luxury introduces Jaipur to a premium wellness destinationJaipur | Jaipur’s premium hospitality and wellness landscape welcomed a distinctive new addition as Akasa Luxe made its debut at Hilton Jaipur, bringing its signature luxury wellness concept to the city. The launch reflected a seamless blend of global inspiration, sophisticated design, and a holistic approach to well-being. Set against soft music and an elegant ambience, the exclusive evening showcased a fresh, elevated expression of global wellness paired with premium hospitality.Conceived around the philosophy of Luxury Journeys and Global Rituals, Akasa Luxe redefines wellness as more than a treatment, it is an immersive experience and a journey. Rooted in ancient healing traditions and enhanced by contemporary luxury, the brand focuses on restoring balance, harmony, and inner calm through thoughtfully curated experiences.Speaking on the occasion, Akasa Luxe Founder Dr. Lipi Pathak shared that the brand is known for its carefully designed wellness journeys inspired by diverse cultures across the world. Signature experiences such as the Royal Frangipani Ritual, the Silk Route Escape, the Bali-inspired Island Rhythm Ritual, and the Ayurvedic Kumkumadi Radiance Facial reflect Akasa Luxe’s multicultural and sensorial approach to well-being.Sharing the brand’s long-term vision, she added that Akasa Luxe aims to develop premium wellness spaces across India and internationally destinations where design, ambience, and therapies come together to offer truly transformative guest experiences. The launch at Hilton Jaipur marks the debut of Akasa Luxe’s premium luxury vertical and sets the direction for expansion into other key locations in the future.Rahul Bhagat, GM, Hilton Jaipur, remarked that the partnership with Akasa Luxe strengthens the hotel’s vision of offering refined, high-quality wellness experiences aligned with international standards. Akasa Luxe’s global perspective and elegant wellness philosophy, he noted, add a new dimension to Hilton Jaipur’s overall hospitality offering.It is noteworthy that Akasa Wellness Solutions already has a strong national presence with over 45 locations across India, spanning from Gulmarg to Kochi and Kalimpong to Jaisalmer. Akasa Luxe at Hilton Jaipur represents a significant milestone in the brand’s luxury journey.The launch of Akasa Luxe not only introduces Jaipur to a new premium wellness destination but also marks an important step in positioning the city on the global wellness map. ]]></description>
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<pubDate>Mon, 05 Jan 2026 23:54:04 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Akasa Luxe, global wellness brand, luxury wellness Jaipur, Hilton Jaipur launch, holistic wellness India</media:keywords>
</item>

<item>
<title>Raj Vehicles, Mohali Introduces the New Mahindra Bolero Range with Bold Design, Enhanced Comfort &amp;amp; Modern Features</title>
<link>https://www.inews.org.in/raj-vehicles-mohali-introduces-the-new-mahindra-bolero-range-with-bold-design-enhanced-comfort-modern-features</link>
<guid>https://www.inews.org.in/raj-vehicles-mohali-introduces-the-new-mahindra-bolero-range-with-bold-design-enhanced-comfort-modern-features</guid>
<description><![CDATA[ Mohali, 10th October 2025: Raj Vehicles, an authorized Mahindra dealership in Mohali, has unveiled the all-new Mahindra Bolero range, featuring top-end variants — Bolero B8 and Bolero Neo N11. The new Bolero is priced between ₹7.99 – ₹9.69 lakh, while the Bolero Neo ranges from ₹8.49 – ₹9.99 lakh (ex-showroom Mohali).The refreshed Bolero lineup brings a bold new design, including a stylish grille, diamond-cut R15 alloy wheels, and an all-new Stealth Black colour option. Inside, it offers 17.8 cm and 22.8 cm touchscreen infotainment systems, leatherette upholstery, RideFlo Tech, and improved seat contours for unmatched comfort and control.Mr. Rajvinder Singh, Managing Director, Raj Vehicles Mohali, said, “The Mahindra Bolero continues to symbolize strength, trust, and versatility. With modern styling and advanced features, the new Bolero and Bolero Neo set new benchmarks in comfort and performance, while maintaining their iconic rugged DNA.”The Mahindra Bolero has been on the road for 25 years, since its launch in 2000, and continues to hold a special place in the hearts of Indian SUV lovers for its durability, reliability, and timeless appeal.Powered by mHAWK75 and mHAWK100 diesel engines, the new Bolero series delivers impressive performance and fuel efficiency, catering to both urban and rural customers. The vehicles are now available for bookings and test drives exclusively at Raj Vehicles, Mohali. ]]></description>
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<pubDate>Mon, 13 Oct 2025 16:46:59 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Mahindra Bolero, Raj Vehicles Mohali, new SUV launch, bold SUV design, Mahindra dealership Punjab, new Bolero features</media:keywords>
</item>

<item>
<title>Content Licensing for Publishers and Aggregators: Everything You Must Know</title>
<link>https://www.inews.org.in/content-licensing-for-publishers-and-aggregators-everything-you-must-know</link>
<guid>https://www.inews.org.in/content-licensing-for-publishers-and-aggregators-everything-you-must-know</guid>
<description><![CDATA[ A complete guide to content licensing for publishers and aggregators, covering types, legal models, and best practices for safe, monetized distribution. ]]></description>
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<pubDate>Tue, 29 Jul 2025 00:47:54 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>content licensing, publishers, aggregators, syndication, copyright, media rights, digital content, legal agreement</media:keywords>
</item>

<item>
<title>Why Should Brands Consider Outsourcing PR and Backlinking?</title>
<link>https://www.inews.org.in/why-should-brands-consider-outsourcing-pr-and-backlinking</link>
<guid>https://www.inews.org.in/why-should-brands-consider-outsourcing-pr-and-backlinking</guid>
<description><![CDATA[ Discover how outsourced PR drives SEO success with quality backlink generation. ]]></description>
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<pubDate>Mon, 28 Jul 2025 17:51:14 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>PR outsourcing, backlink building, digital PR, SEO strategy, media coverage, brand authority, link building, online reputation</media:keywords>
</item>

<item>
<title>How Strategic Podcasts, Videos and Influencer Marketing Can Bring Your Brand to Life</title>
<link>https://www.inews.org.in/why-is-outsourcing-podcasts-videos-and-influencer-marketing-a-smart-move</link>
<guid>https://www.inews.org.in/why-is-outsourcing-podcasts-videos-and-influencer-marketing-a-smart-move</guid>
<description><![CDATA[  In today’s world, brands can no longer rely
solely on simple blog posts or occasional social media updates to stand out. As
audiences demand more engaging and original content, formats like podcasts,
videos and influencer-led campaigns have become essential to modern marketing.
But producing high-quality content consistently takes time, skill and
resources, which can often stretch in-house teams too thin. Outsourcing offers
a smart, scalable solution. By partnering with content specialists, brands can
maintain quality, increase output and focus more on strategy. Let’s explore why
outsourcing podcasts, videos and influencer campaigns is the wisest choice
content-driven brands can make. 

Why Do Podcasts, Videos and Influencer Marketing Matter More Than Ever?

Today’s audiences are always on the lookout
for content that feels relatable, engaging, and authentic. That is exactly what
podcasts, videos and influencer marketing deliver.

Podcasts build deep, loyal audiences by
creating space for long-form storytelling and authentic brand voices. Videos,
meanwhile, dominate social feeds and search algorithms, making them essential
for visibility, engagement and conversion. And influencers provide the
credibility and relatability that traditional advertising often lacks, driving
higher trust and purchase intent.

Together, these channels allow brands to
connect with consumers in a dynamic and results-driven way. In today’s crowded
digital landscape, they have become the key to staying relevant.

The Challenge of Doing It All In-House

While podcasts, videos and influencer
campaigns offer immense value, producing them in-house is often easier said
than done. These channels demand specialised skills, dedicated tools and
significant time. These are things that many internal teams simply don’t have.

 

●    
Producing a podcast means managing
scripting, recording, editing, hosting and distribution.

 

●    
Videos require creative direction,
filming crews, post-production experts and platform-specific versions.

 

●    
Influencer marketing is a full-time
job involving talent scouting, contracts, campaign coordination, compliance and
performance tracking.

For most teams already stretched thin across
daily marketing activities, these added demands lead to delays, inconsistent
quality and missed opportunities. Scaling content becomes a bottleneck and
hampers growth instead of accelerating it.

How Does Outsourcing Solve the Problem?

Creating high-quality podcasts, videos and
influencer campaigns requires time, talent and technical resources, all of
which can overburden in-house teams. Outsourcing solves this challenge. Here’s
how outsourcing helps level up your marketing game:

 

●    
Access to Specialised Talent: When you
outsource, you are tapping into a network of experienced and qualified
professionals, including scriptwriters, videographers, editors, voice artists,
influencer managers and data analysts. This expertise ensures your content is
not only polished but also aligned with platform standards and audience
expectations.

 

●    
Faster Turnaround Times: External agencies
have streamlined processes and dedicated teams to handle every stage of content
creation, leading to faster execution without compromising on quality. This
allows you to push out timely campaigns and stay relevant in fast-moving
digital spaces.

 

●    
Cost Efficiency: Hiring and retaining in-house
talent for every function, especially for projects that are occasional or
seasonal, can be expensive. Outsourcing eliminates fixed overheads and enables
you to only pay for what you need, when you need it, giving you more
flexibility and better ROI.

 

●    
Scalability Without Burnout: Need to produce a
podcast series, launch a video ad campaign and manage influencer
collaborations, all in the same timeframe? Outsourcing makes it possible to
scale your output without overloading your internal teams, helping you maintain
momentum across multiple channels.

 

●    
Strategic Input and Fresh Perspectives: An
external partner brings an outsider’s view. This often leads to innovative
content ideas, sharper messaging and better audience targeting. They can also
benchmark your content against competitors and industry trends to keep your
brand ahead of the curve.

 

●    
Performance Tracking and Optimisation:
Experienced content partners offer analytics and reporting tools that help you
track what is working and where to improve. From podcast listens to video engagement
to influencer reach, they turn performance data into actionable insights.

How Does Outsourcing Work?

Outsourcing your podcasts, videos and
influencer campaigns helps you gain a partner who brings structure, creativity
and resources to your content strategy. Here&#039;s how each channel works when
handled by an expert content agency:

What Does Podcast Outsourcing Involve?

A professional podcast partner handles the
full production lifecycle:

 

●    
Strategy and Concept: Collaborating on the
theme, tone and structure based on your brand goals.

 

●    
Scripting and Guest Coordination: Developing
engaging scripts and managing speaker outreach or interviews.

 

●    
Recording and Editing: Providing
studio-quality sound, mixing and editing for a polished finish.

 

●    
Publishing and Promotion: Uploading to major
platforms (Spotify, Apple, etc.) and creating teaser clips or transcriptions
for cross-channel use.

 

You get a consistent, high-quality podcast
presence without having to manage the logistics internally.

What Does Video Outsourcing Involve?

Video is one of the most resource-intensive
formats. Outsourcing streamlines the entire process:

 

●    
Creative Development: Brainstorming content
ideas aligned with your brand tone and target audience.

 

●    
Pre-Production: Storyboarding, scripting,
location scouting and talent hiring.

 

●    
Production: Professional filming with skilled
crews, lighting and equipment.

 

●    
Post-production: Editing, animation, captions
and platform-specific formatting (YouTube, Instagram Reels, LinkedIn, etc.)

 

Whether it’s a brand video, explainer,
testimonial or social media reel, you get high-impact visuals tailored for each
channel.

What Does Influence Marketing Outsourcing Involve?

Outsourced influencer campaigns go far beyond
just finding someone with a following:

 

●    
Discovery and Vetting: Identifying influencers
who match your audience, values and campaign goals.

 

●    
Contracting and Compliance: Handling
negotiations, deliverables, timelines and usage rights.

 

●    
Campaign Management: Coordinating content
creation, approvals and live posting.

 

●    
Performance Tracking: Measuring reach,
engagement, conversions and ROI, all shared in structured reports.

 

This approach ensures you get authentic,
trackable results from influencer partnerships without the operational
headache.

Summing Up

Podcasts, videos and influencer marketing are
no longer optional. They are essential to building visibility, trust and
engagement. But producing them in-house can stretch your team thin. Outsourcing
these efforts gives you access to expert execution, faster turnarounds and
better results without overwhelming internal resources. From strategy to
delivery, the right content partner helps you scale with consistency and
impact. If you are looking to unlock the full potential of these channels,
outsourcing might turn out to be your smartest move.

Reference Links

https://www.bcast.fm/blog/podcast-outsourcing

https://www.podkick.com/blog/outsourcing-podcast-production-professional-firms

https://unity-connect.com/our-resources/bpo-learning-center/outsourcing-video-production/

https://graphaize.com/the-ultimate-guide-to-video-production-outsourcing/

https://www.1840andco.com/blog/outsourcing-video-editing

https://stealthagents.com/outsourced-influencer-marketing-services/

https://www.outsourcing-center.com/what-makes-a-successful-influencer-marketing-outsourcing-partnership/

https://www.forbes.com/councils/theyec/2018/12/11/influencer-marketing-should-you-outsource-or-do-it-in-house/

https://www.garageproductions.in/why-podcasts-are-the-future-of-content-marketing/

https://aboutdci.com/blog/five-reasons-influencer-marketing-matters-in-2024-more-than-ever/

https://www.webdew.com/blog/why-video-marketing-is-so-powerful?srsltid=AfmBOoqaKDlS8SflfR41bR7slG1bQF_9dxUeK17Z7EczOazSHMfQIjZD

https://vidico.com/news/why-is-video-marketing-so-effective/

https://fastercapital.com/content/Video-marketing-outsourcing-and-hiring--Outsourcing-Video-Content-Creation--A-Smart-Move-for-Entrepreneurs.html

https://mediareach.co.uk/3-Reasons-Why-Outsourcing-Video-Marketing-to-Influencers-is-the-Best-Course-of-Action-in-2021-Beyond

https://scottmax.com/connect/in-house-vs-outsourcing-influencer-marketing-project-full-comparison/#Benefits_of_Outsourcing_Influencer_Marketing_Project ]]></description>
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<pubDate>Mon, 28 Jul 2025 17:51:14 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>outsourcing, podcast production, video marketing, influencer marketing, content creation, digital PR, brand strategy, media production</media:keywords>
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<title>AU Jaipur Marathon 2026 Poster Unveiled at the Iconic House of Commons, London</title>
<link>https://www.inews.org.in/au-jaipur-marathon-2026-poster-unveiled-at-the-iconic-house-of-commons-london</link>
<guid>https://www.inews.org.in/au-jaipur-marathon-2026-poster-unveiled-at-the-iconic-house-of-commons-london</guid>
<description><![CDATA[ Bharat Gaurav Awards platform gives India’s largest marathon a global stageJaipur: In a landmark moment for Indian sports and cultural diplomacy, the grand poster of the 17th edition of AU Jaipur Marathon 2026 was unveiled at the historic House of Commons in London during the prestigious Bharat Gaurav Awards, hosted by Sanskriti Yuva Sanstha. Widely hailed by international dignitaries and Indian diaspora leaders, this global launch elevated the marathon’s reputation as more than a race — a celebration of unity, wellness, and cultural pride.Organized by World Trade Park and Sanskriti Yuva Sanstha, in association with AU Small Finance Bank, the AU Jaipur Marathon has grown to become India’s largest and one of Asia’s most prominent running festivals, completing 16 successful editions to date.The poster was jointly unveiled by London MP Mr. Navendu Mishra, former MP-UK Mr. Virendra Sharma, Member of the House of Lords Mr. Rami Ranger, former Minister in the House of Lords Baroness Sandip Verma, Prayagraj Maha Kumbh advisor Mr. Rakesh Kumar Shukla, former Mayor of London Mr. Sunil Chopra, and President of Sanskriti Yuva Sanstha Pt. Suresh Mishra.Speaking at the occasion, Pt. Suresh Mishra shared: “AU Jaipur Marathon is not just a sporting event it embodies India’s cultural richness, health consciousness, and global harmony. Launching its 17th edition at the world’s most iconic democratic venue marks a proud milestone in our journey to connect people across borders, mindsets, and missions.”Scheduled for February 1, 2026, the AU Jaipur Marathon’s international announcement signifies a new era — an India that runs forward, connects wider, and celebrates louder.Registration Now Open:Mr. Mukesh Mishra, Director of IIEMR and CEO of AU Jaipur Marathon, announced that registrations are live on the official website www.marathonjaipur.com. Early participants can avail an exclusive 50% discount, encouraging global fitness enthusiasts, amateur runners, and cultural ambassadors to join the movement.The event was attended by a distinguished gathering of global changemakers and dignitaries including Mrs. Kiran Agarwal, Chairperson of Hindustan Zinc and Founder of VOKA; Mr. Sunil Khetpalia, industrialist and philanthropist from Chennai; renowned poet, lyricist, and screenwriter Mr. Manoj Muntashir; international folk icon and Padma Shri awardee Gulabo Sapera; British Army officer Major Munish Chauhan; leading cardiologist and Padma awardee Dr. Tejas Patel; CA Chandrashekhar Sharda; entrepreneur Mr. Praveen Chandan; social leader Mr. Shreekumar Toshniwal; Mrs. Shalini Rajendra Kumar Setia from SK Finance Ltd.; Mrs. Ranju Alex, Vice President at Marriott International; tech entrepreneurs Mr. Vishnu Appadu, Mr. Rajveer Singh, and Mr. Harbir Singh Natt; social worker and former MP candidate Mrs. Sanjana Karanani; Padma Shri awardee and fashion designer Madhav Agasti; young entrepreneurs Mr. Mayank Shah, Mr. Lalit Dua, and Mr. Ashish Mittal; Mr. Varun Sheth, Co-Founder and CEO of Ketto.org; Mr. Ajit Narayan, Head of Aviation Finance at Investec Bank, London; and international spiritual leader from Indonesia, Dr. I Made Dharma Yasa. ]]></description>
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<pubDate>Mon, 07 Jul 2025 01:17:49 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>AU Jaipur Marathon 2026, Jaipur Marathon poster launch, House of Commons London, AU Bank Marathon, Jaipur marathon event, marathon poster unveiling London, AU Marathon 2026, Jaipur sports events, marathon news India, AU Bank Jaipur Marathon 2026 poster, London House of Commons events, AU Jaipur marathon launch, Jaipur marathon UK launch, Indian marathon international launch, AU Bank sports initiatives</media:keywords>
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<title>Tumbledry Doubles Training Capacity Of Noida Academy To Support New &amp;amp; Existing Stores</title>
<link>https://www.inews.org.in/tumbledry-doubles-training-capacity-of-noida-academy-to-support-new-existing-stores</link>
<guid>https://www.inews.org.in/tumbledry-doubles-training-capacity-of-noida-academy-to-support-new-existing-stores</guid>
<description><![CDATA[ Introduction: Tumbledry, India’s largest laundry and dry-cleaning chain with over 1,250 stores across 500+ cities, has taken a major step to support the growth in business of existing store and increasing count of launch of new stores. Sensing the rise in demand of the services during Sep to Mar, the company is making itself ready to fullfill the requirement of manpower that will arise during the peak season. The company has doubled its training capacity at Noida Academy to train and deploy 120 skilled manpower every month. With this, the total capacity of Noida and Bangalore training academy will become 180 Skilled manpower every month. The decision is aimed to better help and prepare the franchise partners for upcoming season.Started in February 2022, Tumbledry has trained more than 1,700 individuals through its training programs, out of which more than 1,600 have been placed at its stores across the country. Tumbledry sources uneducated men of age 18 to 25 from lesser privileged villages through various channels, including job fairs, banners, local references such as maids, security guards, and more. Their selecting criteria is just simple, a man should know one language (hindi/english/ any regional) and must have completed at least 5th grade. Once selected, trainees undergo a comprehensive 15-day training program, which includes free food and accommodation. During this intensive training, they learn essential skills such as washing, ironing, packaging, and stain removal of over 90 types of stains. Apart from skills, they also learn professional etiquettes and customer handling, making themselves ready to represent any brand. Upon completion, they emerge as skilled professionals, equipped to excel in the laundry and dry cleaning industry.The Spark That Started It AllIn its early days, Tumbledry faced significant challenges in sourcing skilled manpower for their stores. They knew it very well that apart from advanced machinery, Standard operating procedures and skilled manpower trained on these SOPs are key to delivery standard quality across the country. However they also observed that there are plethora of training academies for businesses like hospitality, saloons, schools, hospitals etc but there none such academy or training centre for the laundry and dry clean industry through which this industry can source the skilled manpower. This lack of availability originated the idea of taking the lead and establishing an inhouse academy where trainees can learn washing techniques, ironing, stain removal, packaging, and much more.Like every other business, Laundry and Dry Clean also runs on repeat customers. Even if you have the best marketing team in the world, you cannot become successful if you don’t get repeat orders. No business has ever been successful just by acquiring new customers. And Quality of service is the only hack to get repeat orders from existing customers. Skilled Manpower and Standard SOPs are the key to standard quality apart from having state of the art machines.” Said Shashank Sharma, Head of Learning &amp; Development at Tumbledry.Apart from catering the purpose to provide skilled manpower to its stores, this Tumbledry’s training academy is also the company’s attempt to reduce unemployment by providing jobs to under privileged uneducated youths who lack access to skill development.We believe talent is everywhere, but opportunity is not. This academy is our way of bringing opportunity to the youth who need it the most,” said Gaurav Nigam, highlighting the inclusive nature of the initiative.Tumbledry aims to train and provide employment to 10000+ youths as washerman, pickup &amp; delivery executives and store manager at its 2000+ stores by 2027. To handle such a huge number of stores is not a cake walk that’s why to maintain the same quality standard in every store, Tumbledry’s academy is contributing a lot by providing trained and skilled manpower which ensures smooth processing of garments. This great initiative taken by Tumbledry is beyond corporate and social responsibility. From top-notch services to meaningful social initiatives, the company has consistently shown that it values both quality and people. With a strong focus on excellence and customer satisfaction, Tumbledry continues to lead the way not just in business growth, but also in making a lasting impact on society. ]]></description>
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<pubDate>Tue, 03 Jun 2025 17:42:10 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Tumbledry, Doubles Training Capacity, Noida Academy, Support New &amp; Existing Stores</media:keywords>
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<item>
<title>Blanco Thornton and Seven Oceans Host Dubai Property Showcase in Jaipur for Rajasthan Debut</title>
<link>https://www.inews.org.in/blanco-thornton-and-seven-oceans-host-dubai-property-showcase-in-jaipur-for-rajasthan-debut</link>
<guid>https://www.inews.org.in/blanco-thornton-and-seven-oceans-host-dubai-property-showcase-in-jaipur-for-rajasthan-debut</guid>
<description><![CDATA[ Blanco Thornton Makes a Grand Entry into Rajasthan with Dubai Property Showcase in Jaipur Jaipur (Rajasthan) [India], April 16: In a landmark celebration of international real estate opportunities, Blanco Thornton, in collaboration with Seven Oceans, hosted the highly anticipated Dubai Property Showcase at Hotel Marriott, Jaipur. This elegant event marked Blanco Thornton’s debut in Rajasthan and showcased its commitment […] ]]></description>
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<pubDate>Thu, 17 Apr 2025 16:14:29 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Blanco Thornton, Seven Oceans, Dubai Property Showcase in Jaipur, Rajasthan Debut</media:keywords>
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<title>Youdent Hospital: Redefining Dental Clinic in Jaipur with Compassion, Precision, and Global Standards</title>
<link>https://www.inews.org.in/youdent-hospital-redefining-dental-clinic-in-jaipur-with-compassion-precision-and-global-standards</link>
<guid>https://www.inews.org.in/youdent-hospital-redefining-dental-clinic-in-jaipur-with-compassion-precision-and-global-standards</guid>
<description><![CDATA[ Jaipur (Rajasthan) [India], April 16: Founded on a passion for delivering exceptional dental care, the story of Youdent Hospital is one of unwavering dedication to its patients. Since opening its doors in 2010, Youdent has stood out as a beacon of excellence in the heart of Jaipur, committed to offering holistic, personalised dental treatments that […] ]]></description>
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<pubDate>Thu, 17 Apr 2025 16:14:29 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Youdent Hospital, Dental Clinic in Jaipur, Compassion, Precision, Global Standards</media:keywords>
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<title>Chile, India Sign Key Deals to Boost SME and Start&#45;Up Collaboration</title>
<link>https://www.inews.org.in/chile-india-sign-key-deals-to-boost-sme-and-start-up-collaboration</link>
<guid>https://www.inews.org.in/chile-india-sign-key-deals-to-boost-sme-and-start-up-collaboration</guid>
<description><![CDATA[  New Delhi
[India], April 11: The
official state visit of H.E.
Mr. Gabriel Boric, President of the Republic of Chile, to India
concluded in Bangalore with the signing of two strategic agreements aimed at
deepening collaboration in innovation, entrepreneurship, and start-up
ecosystems between the two nations.

During his week-long
visit, President Boric toured Delhi, Mumbai, and Bangalore, with the final leg
of the trip culminating in a series of high-level engagements in India’s
technology capital. In Bangalore, the President visited Chaman Bhartiya School,
where he interacted with students and educators to learn about their pioneering
education practices and innovative projects.

Accompanied by a
high-level delegation comprising Chilean government officials, business
leaders, and representatives from leading tech start-ups, President Boric
participated in a roundtable discussion with key stakeholders from Karnataka’s
innovation ecosystem. Participants included senior officials from the
Department of Electronics, IT, Biotechnology, and Science &amp; Technology, as
well as leaders from incubators, accelerators, and venture capital
organizations.

A key highlight of the
visit was the signing of a Memorandum of Understanding (MoU) between the India SME Forum and ProChile,
Chile’s export promotion agency. The agreement aims to facilitate the exchange
of information, joint participation in events, and the promotion of
collaboration between innovation ecosystems in both countries—particularly in
the fields of biotech, climatech, healthtech, and edtech.

Mr. Vinod Kumar,
President of the India SME Forum, remarked, “This MoU formalizes the mutual
intent to enhance trade relations and foster people-to-people connections
between our two nations. Chile presents a strategic gateway for Indian
entrepreneurs into Latin American markets, while India offers Chilean start-ups
access to one of the world’s most dynamic and populous consumer bases.”

He further added, “With
over 1.2 million members, the India SME Forum is enthusiastic about pursuing
cross-border opportunities in technology, trade, investment, and
entrepreneurship in Chile.”

Mr. Ignacio Fernández,
Director General of ProChile, expressed optimism about the partnership,
stating, “We are proud to showcase not only Chilean agri-food products but also
the robust innovation and technology ecosystem we’ve built. There is immense
potential for start-ups from both nations to collaborate in addressing global
challenges such as climate change, healthcare innovation, renewable energy, and
financial technologies.”

Chile-India bilateral
trade reached an all-time high in 2023, with Chilean exports to India totaling
over USD 2.5 billion. While copper and agri-food products continue to dominate
trade, the agreements signed during the visit underscore both countries’
commitment to diversifying areas of cooperation.

President Boric also
attended the Chile-India Innovation Summit on Sunday in Bangalore. The event
brought together Minister Priyank Kharge and Dr. Ekroop Caur of the Government
of Karnataka’s Department of Electronics, IT, Biotechnology, and Science &amp;
Technology, along with business leaders from both countries. The summit
featured start-up pitch sessions and highlighted new opportunities for
bilateral innovation partnerships.

In another significant
development, CORFO—Chile’s national economic development agency—signed an MoU
with the Bangalore-based Global Innovation Alliance, becoming the first Latin
American institution to formalize such a partnership.

President Boric
concluded the visit by reaffirming Chile’s commitment to expanding ties with
Indian start-ups and SMEs.

“We see tremendous
value in working closely with India’s vibrant entrepreneurial ecosystem,” he said.
Mr. Kumar added in closing, “We are honored by President Boric’s invitation to
lead an exploratory delegation of Indian entrepreneurs and start-ups to Chile.
We look forward to fostering strong commercial ties and supporting Chilean
entrepreneurs in accessing the Indian market.” ]]></description>
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<pubDate>Mon, 14 Apr 2025 13:29:40 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Chile, India Sign Key Deals, Boost SME, Start-Up Collaboration</media:keywords>
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<title>Influencers, Models, and Bloggers Gear Up for Cricket League in Jaipur — A New Era of Networking and Fitness</title>
<link>https://www.inews.org.in/influencers-models-and-bloggers-gear-up-for-cricket-league-in-jaipur-a-new-era-of-networking-and-fitness</link>
<guid>https://www.inews.org.in/influencers-models-and-bloggers-gear-up-for-cricket-league-in-jaipur-a-new-era-of-networking-and-fitness</guid>
<description><![CDATA[ Jaipur, March 26 — The Pink City is all set to witness a unique blend of sports and social media as the Creators Cricket League gears up for its debut edition from April 10 to 12. This exciting event is being organized by Rara Sports and Entertainment in association with Atlanture Sports, with the visionary leadership of Priya Agarwal and Deepanshu Rara.
For the first time in Jaipur, over 80-100 content creators, models, and bloggers will come together not just to create content but to play cricket, network, and promote a healthier lifestyle. The primary aim of the league is to bring the creator community under one roof, offering them a platform to socialize, collaborate, and inspire their audiences.
&quot;This is more than just a cricket league — it&#039;s a celebration of community, creativity, and fitness,&quot; says founder Priya Agarwal. “Through this initiative, we want to send a strong message about maintaining a healthy lifestyle, and who better to lead that change than our digital influencers?”
What makes this event truly special is its fresh approach. Jaipurites will witness their favorite creators swap ring lights for cricket bats in a first-of-its-kind sporting and networking event. The league is expected to draw significant attention both on-ground and across social media platforms, thanks to the participation of popular creators from across the region.
As cricket fever combines with influencer power, the Creators Cricket League promises not only thrilling matches but also impactful moments of connection and inspiration. Stay tuned for an energetic three-day event where fitness meets fame and fun meets fandom — all right here in Jaipur. ]]></description>
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<pubDate>Wed, 26 Mar 2025 17:59:58 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Influencers, Models, and, Bloggers, Gear, for, Cricket, League, Jaipur, —, New, Era, Networking, and, Fitness</media:keywords>
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<title>TATA AIG Launches ‘With You Like Family, With You Always’ Campaign, Celebrating Unconditional Family Love!</title>
<link>https://www.inews.org.in/tata-aig-launches-with-you-like-family-with-you-always-campaign-celebrating-unconditional-family-love</link>
<guid>https://www.inews.org.in/tata-aig-launches-with-you-like-family-with-you-always-campaign-celebrating-unconditional-family-love</guid>
<description><![CDATA[  Mumbai, 10 Feb 2025:  TATA AIG General Insurance Company limited, a leading general insurance provider in India, has launched its latest brand campaign, ‘With You Like Family, With You Always,’ bringing to life the quiet but unwavering presence of love and care in every family. The campaign effectively highlights the unspoken yet deeply felt assurance that comes with knowing no matter what happens, your loved ones are there for you at all stages of life. The campaign has used, not much expressed bond of a “Father” &amp; “Son”, to convey this point at various stages of life. Developed by TBWA, the campaign film follows a father and son through different life stages, showing how care and responsibility evolve over time. It begins with a father holding his young son in a protective hug, setting the tone for a lifetime of quiet support. As the boy grows, the father stands by him—guiding his education, and supporting his career. Over time, the roles reverse, with the son ensuring his aging father’s well-being. The film highlights how true protection lies in the everyday moments that define relationships. Shekhar Saurabh, Senior Vice President and Head of Marketing, TATA AIG, said, “This campaign highlights the strong bond between a Father &amp; Son which is not much spoken about. They find it difficult to express their love for each other as they grow but are always there for each other in times of need. Through this story we want to tell the story of our consumers on how they take care of their family, silently &amp; unconditionally in all the stages of their life. Tata AIG supports them in their journey, offering them solutions that helps them to take care of their loved ones in the best possible way. ‘With You Like Family, With You Always’ is a reflection of this belief, reinforcing that TATA AIG health insurance, much like family, is about unwavering commitment and support through life’s uncertainties”. Govind Pandey, CEO, TBWA, added, &quot;Family is the first source of unconditional love we experience. And family is also always the first support system during adversities of life. Tata AIG Health Insurance offers security, trust, and reassurance in life’s most uncertain moments next only to what a family can provide. Their insurance solutions go beyond being just a transaction to take care of what is truly precious. The film tries to disrupt the current category noise of hyperbole and exaggeration.&quot; The campaign will be rolled out across multiple media channels, including television, digital platforms, social media, the internet, OTT and outdoor, ensuring extensive reach and engagement with audiences nationwide. The campaign is being launched pan-India and presented in six regional languages, broadening its impact and accessibility. TATA AIG’s health insurance plans offer comprehensive coverage, ensuring financial protection across hospitalization, outpatient care, and critical illnesses. They help manage rising healthcare costs with benefits like doctor consultations, diagnostics, pharmacy coverage, and sum-insured restoration. Additionally, the plans offer specialized add-on coverage for female health issues like PCOS and infertility, as well as mental health support through screenings and therapy, among other benefits. For decades, TATA AIG has been a symbol of reliability and trust, ensuring families have financial security in times of need. The new campaign strengthens this positioning by delivering a relatable message that resonates deeply with consumers. ]]></description>
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<pubDate>Wed, 12 Mar 2025 13:07:31 +0530</pubDate>
<dc:creator>admin</dc:creator>
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<title>Herbalife India Partners with IIT Madras to Launch Innovative Plant Cell Fermentation Technology Lab</title>
<link>https://www.inews.org.in/herbalife-india-partners-with-iit-madras-to-launch-innovative-plant-cell-fermentation-technology-lab</link>
<guid>https://www.inews.org.in/herbalife-india-partners-with-iit-madras-to-launch-innovative-plant-cell-fermentation-technology-lab</guid>
<description><![CDATA[  This 
initiative aims to bridge the demand-supply gap in plant-based 
nutraceuticals, phytoceuticals, and phytopharmaceuticals while aligning 
with Herbalife’s broader innovation and sustainability
 goals.
10th February 2025, National: Herbalife,
 a premier health and wellness company, community and platform signed an
 agreement with the Indian Institute of Technology (IIT) Madras to 
establish the
Herbalife-IITM Plant Cell Fermentation Technology Lab at the campus under Herbalife’s CSR initiative. The agreement signing ceremony took place at IIT Madras in the presence of
Mr. Ajay Khanna, Managing Director, Herbalife India, and Prof. Ashwin Mahalingam, Dean - Alumni &amp; Corporate Relations, IIT Madras
and other IITM representing members.
This partnership aligns with the Indian 
government&#039;s Bio-E3 policy, aimed at establishing India as a global hub 
for bio-manufacturing and advancing Prime Minister’s vision of
Atmanirbhar Bharat. The lab will serve as a catalyst for 
innovation, capacity building, and industry collaboration in the 
wellness sector while also fostering entrepreneurship.
The Centre of Excellence – Herbalife Plant Cell 
Fermentation Technology Lab, is focused on pioneering sustainable 
solutions for high-quality herbal raw materials and phytochemicals. The 
facility will be a center to produce sustainable herbal
 raw materials using plant cell fermentation technology, ensuring 
high-quality phytochemicals and drive innovation in nutraceuticals, 
cosmeceuticals, and Ayush formulations, contributing directly to the UN 
Sustainable Development Goals (SDG3 - Good Health &amp;
 Well-Being).
The collaborative effort will leverage plant cell 
technology to enable vitro cultivation of medicinal plants under 
controlled conditions, ensuring year-round availability, purity, and 
bioactive consistency. In addition to this, Advanced
 bioreactor-based scaling will facilitate large-volume production in 
minimal space, overcoming land constraints and long harvesting cycles 
associated with traditional farming and the green extraction 
technologies will drive sustainability in bioactive compound
 production.
The Plant Cell Fermentation Technology Lab predominantly has 5 key focus areas,
Innovative Research to handle R&amp;D, translational research, and blue-sky projects;
Sustainable Biomanufacturing to handle the scalable plant cell fermentation for herbal extracts;
Technology-Driven Solutions in the silico screening for phytochemical discovery and repurposing;
Conservation Efforts in the production of somatic embryos and plant materials for field cultivation of endangered medicinal species; and
Ecosystem Engagement to support hackathons as well as accelerator programs to drive innovation.
Mr. Ajay Khanna, Managing Director, Herbalife India, said,
“Herbalife is committed to drive innovation that contributes to 
sustainability. Our partnership with IIT Madras, yet again this year is 
an effort towards transforming the nutraceutical and wellness sectors.
Herbalife Plant Cell Fermentation Technology Lab at IIT 
Madras will be a catalyst for innovation, capacity building, and enhance
 industry collaboration in the wellness sector. Aligned with India’s 
Bio-E3 Policy (2024) and the National Biotechnology
 Development  Strategy (2022-25), this initiative will 
position India as a leader in biomanufacturing while contributing to the
 Prime Minister’s vision of Atmanirbhar Bharat.”
Prof. Smitha Srivastava, Department of Biotechnology, Bhupat and Jyoti Mehta School of Biosciences, IIT Madras., said,
 “The Herbalife-IITM Plant Cell Fermentation Technology Lab represents a
 significant milestone in sustainable
 innovation. This state-of-the-art facility will drive pioneering 
research, foster academic training, and enable impactful technology 
development for industry applications. I sincerely thank Herbalife for 
their generous support and unwavering belief in this
 initiative. Together, we are poised to transform the landscape of plant
 cell fermentation, creating meaningful outcomes for science, industry, 
and society”.
Prof. Ashwin Mahalingam, Dean - Alumni &amp; Corporate Relations, IIT Madras, said,
“It is heartening to see the IITM-Herbalife partnership growing 
from one milestone to another. Through their support for the 
establishment of the Plant Cell Fermentation Technology Lab, Herbalife 
has emerged as a leader in the field of sustainable solutions
 for high-quality herbal raw materials and phytochemicals. This 
partnership has indeed come at the right time, not only for IITM and 
Herbalife but also for our nation’s goals towards a brighter, 
sustainable future”. ]]></description>
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<pubDate>Wed, 12 Mar 2025 13:07:31 +0530</pubDate>
<dc:creator>admin</dc:creator>
<media:keywords>Herbalife, India, Partners, with, IIT, Madras, Launch, Innovative, Plant, Cell, Fermentation, Technology, Lab</media:keywords>
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